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The German brand HUGO and its mantra #HUGOYourWay embody a new energy. HUGO is a celebration of unconventional men and women who like to compose their own style and have fun with established codes.
Red, HUGO's signature color, is the common thread running through the campaign, appearing in all the creative content, symbolizing pure rebellion and originality, the brand's true DNA . The iconic logo is featured on a large number of pieces, reminding wearers of the brand's ethos of authenticity, originality and eccentricity.
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